Created in 2024 with Adobe Illustrator, Adobe Photoshop, and Final Cut Pro. All work is property of American Outdoor Brands.
Project: As a team bonding exercise, we each split into teams of 3 to tackle a rebrand concept for one of the brands, Laserlyte. This brand focuses on gun training by selling products such as laser guns and targets that is aimed to make training fun, while also remaining serious toned. My team and I created everything you see below, which features a new logo, fonts, colorway, packaging, web/email design, and photo aesthetic.
