Created in 2024 with Adobe Illustrator and Adobe Photoshop. All work is property of American Outdoor Brands.
Project: I was tasked with creating all of the digital assets needed to support a giveaway for one of AOB's meat processing brands, MEAT! Your Maker. The concept of the giveaway was to be a play on march madness, where we had a series of 16 recipes going head to head that everyone got to vote on. The people who entered their own bracket on what recipes they thought were going to win were then entered to win one of 11 prizes, which were products from either MEAT! or Grilla Grills.
The campaign consisted of a series of 11 emails, website heroes for both the home page and the landing page of the bracket, social assets, and ads. All of the work below (besides for the Meat! Madness Logo) was created by me, as well as the copy.
