Created in 2024 with Adobe Illustrator and Adobe Photoshop. All work is property of American Outdoor Brands.
Project Overview: I was tasked with designing and producing all the digital assets for a giveaway campaign supporting AOB's meat processing brand, MEAT! Your Maker. The giveaway was inspired by March Madness, featuring a bracket-style competition with 16 recipes going head-to-head. Participants could submit their own brackets predicting which recipes would win, and those who participated were entered for a chance to win one of 11 prizes, which included products from MEAT! or Grilla Grills.
The campaign included 11 email templates, website hero images for both the homepage and the bracket landing page, social media assets, and digital ads. I was responsible for creating all of the assets below (except for the MEAT! Madness logo), as well as writing the accompanying copy.
