Created in 2023 with Adobe Illustrator and Adobe Photoshop. All work is property of American Outdoor Brands.
Project Prompt: One of AOB's legacy brands, Uncle Henry, was needing a bit of a face lift. Prior to this project, the brand did not have any set brand standards. Uncle Henry also at the time did not have a website, and I was asked to create a mock-up of how a potential website in the future could look. This mock-up features a homepage, about page, and products page. While this website was never created during my time at AOB due to other factors, it was very helpful in visualizing what the rebrand of Uncle Henry was going to look like with the new colors, new design elements, and certain rustic aesthetics.
The entire rebrand of Uncle Henry was tag-teamed by me and another co-worker of mine, but everything you see below was created by me.
