All created in 2024 with Adobe Illustrator and Adobe Photoshop. All work is property of American Outdoor Brands.
Project: Schrade frequently holds sales throughout the year, and the collection showcased here consists mainly of email campaigns, along with web and mobile hero images. The first set, featured below, was created for a Halloween sale. I chose to incorporate a subtle Halloween theme while maintaining the brand's identity. This collection includes a series of three email templates and a set of front-page website images.
END OF SUMMER SALE
The assets below were created specifically for our end-of-summer sale. To effectively communicate the structure and details of the tiered discounts, I designed web/mobile hero images and email templates that highlight how the promotion works.
INDEPENDENCE DAY SALE
Below is a collection of some of the web and email hero images I created for Schrade's 4th of July sale. I wanted to be sure to add in elements of the holiday while staying on brand.
FATHER'S DAY SALE
This sale for Schrade once again consisted of a series of web and email heroes that featured specific products on sale.
